Midnite Sun & Cruise Privacy Policy

Midnite Sun & Cruise, Inc. and its affiliates (referred to herein as “MSC”, “we”, “us”, or “our”) respect your privacy and are committed to complying with this Privacy Policy, which describes what information we collect about you, how we use it, with whom we may share it, and what choices you have regarding our use of your information. This Privacy Policy applies to information collected on our website located at www.thebettertan.com, any webpage that MSC maintains that links to this Privacy Policy, any current or future mobile applications associated with MSC or the website, and other online or wireless offerings that post a link to the Privacy Policy (collectively, the “Services”).

Last Updated: July 3, 2026

TYPES OF INFORMATION WE COLLECT

Information You Provide Us. While using our Services, including contacting us, creating an account, ordering goods or services, applying for a position, or signing up for communications, we may ask you to provide personal information including your name, driver’s license information, e-mail, phone number, address, and other details.

Information Collected Automatically. We may use cookies and other technologies such as log files, tracking pixels, and analytic tools to collect information automatically. This includes your IP address, location information, browser and operating system type, browsing activities, usage information, and other data your device or Internet Service Provider automatically provides.

Text Messaging / RCS Data. When you opt in to receive text messages or RCS messages, we collect your phone number and consent records specifically for sending our communications.

CONSUMER COMMUNICATION

To ensure inquiries are handled accurately, courteously, and promptly, phone calls between you and MSC or our affiliates may be recorded. We may call or send text (SMS) / RCS messages to any telephone number associated with your account. These may include prerecorded/artificial voice messages and/or automatic dialing systems. You certify that the telephone numbers you provide are yours and that you are permitted to receive calls and messages at those numbers. We may also send emails or use other electronic means of communication as permitted by law.

COOKIES

A cookie is a small piece of data stored by your web browser. We use cookies to remember preferences, personalize your experience, and support security. You can manage cookie preferences through your browser settings, though this may affect site functionality. Visit www.allaboutcookies.org for more information.

ONLINE ANALYTICS

We may use third-party tools such as Google Analytics to understand usage and improve our Services. For details on Google’s practices, visit Google’s Privacy Partners page. You can opt out of Google Analytics with their browser add-on.

HOW WE MAY USE YOUR INFORMATION

We may use the information we collect to:

  • Provide tanning and other services you request
  • Create and manage your account
  • Respond to inquiries and communicate with you (including calls and texts via automated systems)
  • Send updates, event information, marketing communications, and other relevant content
  • Operate, troubleshoot, and improve the Services
  • Analyze usage and generate statistics
  • Improve and customize communications and advertisements
  • Evaluate, recruit, and hire personnel
  • Enforce our Terms of Use
  • Comply with legal obligations
  • Protect our rights, property, security, and the safety of users and partners

HOW WE MAY SHARE YOUR INFORMATION

MSC may share your information in the following limited circumstances:

  • With third-party service providers that perform services on our behalf, such as web-hosting companies, mailing vendors, analytics providers, event-hosting services, information technology providers, and providers of text messaging / RCS services. These providers are contractually required to use your information only to deliver services to us and may not use it for their own marketing purposes.
  • Aggregate, de-identified information (stripped of details that identify you) for internal analysis or marketing.
  • To comply with laws, regulations, legal processes, investigations, or to protect rights, property, safety, or enforce agreements.
  • Otherwise, only with your consent.

Important Note on Text Messaging / RCS Data: All of the above categories exclude text messaging originator opt-in data and consent. This information (including phone numbers provided for text messaging/RCS and associated consent records) will not be shared with any third parties, excluding aggregators and providers of the Text Message / RCS services solely for the purpose of delivering our messages to you. We do not sell, rent, or share SMS/RCS opt-in data for any third-party marketing purposes.

WHAT CHOICES DO YOU HAVE?

To stop receiving marketing communications, email us at the address below or use the opt-out mechanism in our messages. It may take up to 10 days to process. You can also contact us to update or correct your information. For text messages, reply STOP to opt out.

INFORMATION SECURITY

We use commercially reasonable measures to protect your information. However, no system is completely secure. We are not responsible for security on networks we do not control (such as the Internet).

LINKED WEBSITES

This Privacy Policy does not apply to third-party sites linked from our Services. We encourage you to review their privacy practices.

DO NOT TRACK REQUESTS

We do not currently monitor or respond to “Do Not Track” browser signals and follow the practices described in this Policy.

USING THE SERVICES FROM OUTSIDE THE UNITED STATES

Your information may be transferred to and processed in the United States. U.S. data protection laws may differ from those in your country. By using the Services, you consent to this transfer.

CHILDREN’S PRIVACY

We do not knowingly collect personal information from children under 13. Contact us if you believe we have done so.

CHANGES TO THIS PRIVACY POLICY

We may update this Policy to reflect changes in practices or law. Changes are effective upon posting, and the “Last Updated” date will be revised. Continued use of the Services after changes constitutes acceptance.

CONTACT US

If you have questions about this Privacy Policy, contact us at:

  • Email: info@thebettertan.com
  • Telephone: 616-355-0396
  • Mail: Midnite Sun & Cruise, Inc., 101 Washington Ave, #217, Grand Haven, MI 49417